Alchemy Shift
Branding
Alchemy Shift offers life coaching for spiritual and open minded individuals. Its founder needed an entire brand built from the ground up.
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Build a brand that captures Alchemy Shift's ethos and spiritual essence while being approachable and modern.
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I began designing the logo based on alchemical symbols. I specifically chose the symbol for air as it is similar to a capital 'A' and represents much of what Alchemy Shift wanted to capture. I then experimented with further geometric shapes and shifting the symbol to make something truly meaningful and unique.
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Alchemy Shift is a bright and airy brand grounded in nature and spiritualism.
