“…design a liquid drinks brand, ideally in can format, for adult consumption that centres around people’s desire for proactive transformation, without compromise…” - 2022 Hatch brief.

Researched reconnection in terms of staying off screens and spending time outside. Looked into outdoor activities and what compliments these. Mushrooms have become increasingly popular as their functional benefits continue to be researched so I thought they were a perfect, untapped avenue for a wellness drink.

Meet Foragers: The Foraged Wellness Tonics. Foragers, as a brand, encompass reconnecting to nature and, much like their namesake, are made from natural ingredients often found in the woods. Reminiscent of technology free summers spent outdoors with inspiration from mushroom research in the 60’s and 70’s, every can of Foragers contains functional (not psychedelic!) mushrooms with unique health benefits.